
Introduction:
In 2025, blogging is more competitive than ever, but also more rewarding. With millions of posts published every day, standing out from the crowd isn’t just about writing well. It’s about writing smart. And it starts with a powerful strategy: keyword research.
Whether you’re a new blogger or someone trying to grow an existing site, understanding what your audience is searching for is key to getting noticed by Google. The right keywords can help you rank, drive traffic, and even increase your chances of making money from your blog.
Uncover 7 powerful and free keyword research tools perfect for bloggers in 2026. Find the right keywords to rank higher and grow your audience fast!
But here’s the good news – you don’t have to spend a dime to get started. There are some amazing free keyword research tools that can give you deep insights into search trends, content gaps, and untapped opportunities.
In this article, we break down the 7 best free keyword tools that every blogger should be using in 2025. Whether you’re looking for long-tail keywords, blog topic ideas, or SEO insights, these tools will help you grow quickly — at no cost. Let’s dive in and explore how you can use them to take your blog to the next level.
Why Keyword Research Is Important for Bloggers:
Nowadays, blogging is not just about good writing — reaching the right audience requires a smart content strategy, the key to which is keyword research. This is the most important for new bloggers because it teaches you what people are actually searching for and you can create content accordingly.
Choosing the right keywords is crucial to building a good SEO strategy. It helps your blog rank well on Google and increase organic traffic. If you choose keywords that have search volume but low competition — then your blog can rise to the top quickly.
Many new bloggers make the mistake of writing speculative content that has no search demand. But using the right keyword tool will help you understand which topics are popular and timely.
Above all, keyword research keeps you one step ahead of your competitors and brings success in terms of both blog traffic and income.
How We Chose These Tools:
There are hundreds of keyword research tools for bloggers, but we’ve selected 7 tools in this list that are equally useful for both new and experienced bloggers.
First, we made sure that each tool is completely free or at least offers a decent free version that allows for proper keyword analysis. Many people start blogging for free, so free options were our top priority.
Second, the tools we chose are easy to use, with a straightforward interface and uncomplicated — so that even new bloggers can easily navigate them.
Third, they are able to find keywords that are long-tail and niche — that is, words or queries that have low competition but still generate good traffic.
As a bonus, most tools don’t require any login or software installation, which saves time and hassle.
That’s why they’ve made it to our list of the best free tools for bloggers in 2025.
The Top 7 Free Keyword Research Tools:
The right keyword research tool is essential for your blogging success. There are some amazing free tools in 2025 that will help you easily create SEO-friendly blog content. Below, we are discussing 7 of the best keyword research tools that are completely free and extremely useful for bloggers. Each tool has its own unique features—some provide long-tail suggestions, some provide real search data. Find out now which tool will help you the most in your blogging journey!

Google Keyword Planner:
Google Keyword Planner is a free tool from Google Ads, which is primarily designed for advertisers, but it is a great keyword research tool for new bloggers. If you want to know how to create popular and searchable content for your blog, then this tool can be your first choice.
Pros:
- It is completely free and uses Google’s direct search data.
- You can get keyword ideas, search volume, competition level, and related keywords from here.
- Google’s reliability makes it stand out from other tools.
Cons:
- If you are not active on Google Ads, some of the data may be limited.
- Search volume is shown in a range (such as 1K–10K), not a specific number.
Tips:
If you are just looking for a topic for your blog, you can use Google Keyword Planner to find long-tail keywords and question-based topics. This will help strengthen your blog SEO.
Ubersuggest:
In today’s competitive blogging world, writing content is not the only thing that matters—choosing the right keywords is the key to success. This is where Ubersuggest can help you out. Created by Neil Patel, this tool is essentially an all-in-one SEO and keyword research tool that is equally useful for new and experienced bloggers.
Using Ubersuggest, you can easily find out—
- What is the search volume of a keyword
- How difficult it is to rank for SEO
- What kind of content is already doing well with that keyword
Also, its “Content Ideas” feature can find you trending blog topics that are already getting shares or backlinks.
Pros:
✅ Easy interface
✅ Long-tail keyword suggestions
✅ Traffic, backlinks, and content analysis
✅ Suitable for new bloggers
Cons:
❌ Limited to 3 searches per day
❌ Paid version required to view some data
Special tip:
First search Ubersuggest with a keyword, then go to Content Ideas to see what types of titles and structures work best.
AnswerThePublic:
If you’re wondering “What do people really want to know?” while writing a blog, then AnswerThePublic can be your best helper. It’s a unique free tool that analyzes Google and Bing’s auto-suggest data to bring up real questions asked by users.
When you type a keyword into this tool, it converts it into hundreds of questions, prepositions, comparatives, and long-tail phrases and presents them in a beautiful visual chart. You’ll learn how people ask questions—“what,” “why,” “how,” “when,” etc.—so you can create great SEO-friendly blog content.
Key Benefits:
✅ A mine of question-based content ideas
✅ Simple and attractive visual presentation
✅ Perfect for FAQ, How-to, tutorial blogs
Some Limitations:
❌ Only 2 searches per day in the free version
❌ Does not show search volume or traffic data
Special Tip:
With AnswerThePublic, understand the real problems or curiosity of the reader around your keywords and create content accordingly—this is the secret key to Google rankings.
Keyword Tool.io (Free Version):
If you want to search for keywords not only on Google, but also on YouTube, Amazon, Bing, Instagram, or the App Store, Keyword Tool.io can be your ideal companion. It is a powerful free keyword research tool that collects auto-complete suggestions from various platforms to give you long-tail and realistic keyword ideas.
Just type a keyword, it shows you hundreds of different keywords related to that term—the ones that users are actually searching for. It is very useful for YouTube blogging or affiliate marketing as well as Google.
Pros:
✅ Suggestions from 10+ platforms besides Google
✅ Free to use without an account
✅ Fast and easy interface
Cons:
❌ You can’t see search volume, CPC, and competition data in the free version
❌ Premium required for full analysis
Special tip:
If you create content for YouTube or Amazon, you can create more perfect content by collecting keywords by platform from a separate tab.
Moz Keyword Explorer (Free with Login):
If you are looking for a keyword research tool that not only provides suggestions but also provides in-depth data-driven analysis—then Moz Keyword Explorer might be the perfect fit for you. Moz is a world-renowned SEO software company, and their tool is primarily designed for professional content creators and bloggers.
The specialty of this tool is that it not only shows search volume, but also provides advanced metrics like Keyword Difficulty, Organic CTR (Click Through Rate), and Priority Score, which help determine how profitable a keyword will be.
Pros:
✅ In-depth analysis and reliable data
✅ “Priority” score that helps you find keywords that rank quickly
✅ SERP analysis shows competing content
Cons:
❌ Cannot be used without creating an account
❌ Only 10 searches per month on the free plan
Special tip:
If you want to know before writing content, “Will it be easy to rank for this keyword?” — Then you can easily make a decision by looking at Moz’s Difficulty and Priority scores.
Soovle:
If you want real-time keyword suggestions from multiple search engines with a single click, Soovle is the best free tool for you. It is a lightweight and simple keyword research tool that brings together auto-complete suggestions from Google, YouTube, Bing, Yahoo, Amazon, Wikipedia, and several other platforms.
The biggest advantage of Soovle is that it is free and very fast to use without logging in. You just type a keyword, and see suggestions from multiple platforms at once. This tool is especially great for blog topic ideas, title creation, and keyword selection.
Pros:
✅ Suggestions from multiple platforms on one screen
✅ No registration or installation required
✅ Very fast and easy to use
Cons:
❌ No search volume or data analysis
❌ Only provides keyword suggestions, no additional SEO information
Special tip:
When you’re looking for new blog ideas, Soovle can help you generate trending and unique content ideas by seeing what’s being searched for on multiple platforms at once.
SEMrush Keyword Magic Tool (Free with Login):
If you are serious about blogging or digital marketing and are looking for a complete and professional keyword research tool, then SEMrush Keyword Magic Tool is the one for you. It is a powerful feature of SEMrush that can highlight long-tail, question-based, and related keywords from a database of millions of keywords.
This tool shows thousands of suggestions for a keyword and you can filter by—
- Questions
- Exact match
- Broad match
- Related keywords
………………….And more
Pros:
✅ Large database and deep analysis
✅ Easy for FAQs and blog topics with question-based filters
✅ SEO Difficulty, CPC, Trend, etc. can be viewed together
Cons:
❌ Limited searches per day (about 10) in free accounts
❌ Data access is somewhat limited for free users
Special tip:
Using the “Questions” filter will help you find keywords that can easily get a place in the Google Featured Snippet or FAQ section.
Comparison Table:
| Tool | Free Use Limit | Best Feature | Ideal For |
|---|---|---|---|
| Google Keyword Planner | Unlimited | Real Google data | Beginner bloggers |
| Ubersuggest | 3/day | SEO metrics + ideas | All-round use |
| AnswerThePublic | 2/day | Question keywords | FAQ blog posts |
| Keyword Tool.io | Unlimited | Platform-specific data | YouTube/Google blogs |
| Moz Explorer | 10/month | Keyword metrics | Content planning |
| Soovle | Unlimited | No-login suggestions | Brainstorming |
| SEMrush Magic Tool | 10/day | Deep filtering | Pro-level research |
How to Use These Tools Together :
If you think, “Will using multiple keyword tools be a waste of time?” — then you are wrong. Rather, by planning properly and using these tools together, you can get much more accurate, effective and rankable content ideas.
Here is a simple and proven method:
🔹 Step 1:
First, choose a general keyword according to your blog’s topic or niche. Enter it in AnswerThePublic. From here, you will get numerous question-based keywords, which will be useful in the FAQ or How-To section of your content.
🔹 Step 2:
To narrow down, enter those questions or phrases in Ubersuggest or Google Keyword Planner. From here, you will be able to know the search volume, content ideas and SEO Difficulty of that keyword.
🔹 Step 3:
Then use Moz Keyword Explorer or SEMrush Keyword Magic Tool to check — which keywords have less competition and more click potential. Moz’s “Priority Score” or SEMrush’s “Questions” filter works great here.
🔹 Step 4:
If you’re also targeting content on YouTube, Amazon, or Bing, use Keyword Tool.io. And if you want to brainstorm topics quickly, use Soovle.
By leveraging the unique features of each tool, you can easily create SEO-friendly and traffic-driving blog content — perfectly.
Comparison Table: Top 7 Free Keyword Research Tools:
| Tool Name | Free Plan Limitations | Best For | Unique Feature | Difficulty Data? |
|---|---|---|---|---|
| Google Keyword Planner | Requires Google Ads account | Beginners & advertisers | Official Google search data | ✅ Yes |
| Ubersuggest | 3 free searches/day (logged out) | Bloggers & marketers | SEO metrics + content ideas | ✅ Yes |
| AnswerThePublic | 2 free searches/day | Content creators | Visual keyword question map | ❌ No |
| Keyword Tool.io | Limited results (no volume/CPC in free) | YouTube & Amazon SEO | Multi-platform autocomplete suggestions | ❌ No |
| Moz Keyword Explorer | 10 free queries/month | Deep SEO researchers | Priority score for keyword ROI estimation | ✅ Yes |
| Soovle | No login needed, basic suggestions only | Quick brainstorming | Shows suggestions from 7+ platforms together | ❌ No |
| SEMrush Keyword Magic Tool | 10 queries/day (with free account) | Professional SEO planners | Huge keyword database with filtering options | ✅ Yes |
Bonus Tips for Keyword Research :
Knowing the keyword research tools is as important as using them correctly. Here are some additional effective tips that will make your keyword research process even stronger:
🔹 1. Prioritize long-tail keywords:
Short and specific keywords like “best wordpress template 2025” have less competition and are easier to rank for.
🔹 2. Add local language or location-based keywords:
If you are targeting readers from a specific region, use keywords like “free SEO tool for Bangladesh” or “best hosting service in Kolkata”.
🔹 3. Select keywords based on search intent:
Not just keywords, understand the user’s intent—is he looking for information, buying, or comparing?
🔹 4. Low volume doesn’t mean bad:
Sometimes, low search volume can also lead to niche markets or specific conversions.
🔹 5. Check trending topics regularly:
Create content on trending topics using tools like Google Trends or Exploding Topics.
With the right planning and research, you can drive blog traffic to any keyword—at no cost.
Conclusion:
The key to a blogger’s success is—proper keyword research. No matter how well you write, if no one can find your content, it will never get its true value. That’s why we have discussed in detail about the 7 most effective free keyword research tools of 2025 in this blog.
Google Keyword Planner, Ubersuggest, AnswerThePublic, Moz or SEMrush—each tool has different features and usability. By using these tools together, you will easily know—
- What topics to write content about
- Which keywords have less competition
- What readers want to know or search for
The best thing is that you can increase your blog’s traffic, engagement and Google ranking by using these tools for free.
Remember—keyword research is not just a one-time task, but an ongoing process. Spend some time analyzing keywords before writing each new blog, only then will you get long-term results.
Get started now with the tools of your choice, and take your blog one step further.
FAQs:
Which tool is most suitable for new bloggers?
Google Keyword Planner is the easiest and most reliable tool for new bloggers. It is Google's own and completely free, through which you can find out search volume, content ideas, and competition levels. Even those who do not use Google Ads can use it to get trends and keyword suggestions on specific topics. It is easy to learn and use for beginners, so it is a great help in starting blogging.
What can you do with the free version of Ubersuggest?
Can I get good traffic with free tools?
Yes, it is absolutely possible. If you use free keyword research tools correctly, you can easily get good quality traffic to your blog. Many successful bloggers initially optimize their content using tools like Ubersuggest, AnswerThePublic, or Google Keyword Planner. The main thing is that the keywords you choose should be less competitive and meet the needs of a specific audience. If you work with a plan, you can get good SEO results even without paid tools.
How does AnswerThePublic work?
AnswerThePublic basically uses Google's auto-suggestion data to show what kind of questions people are asking around a specific keyword. It shows in a visual format—who, how, why, when, etc. questions, which helps you create your content in the FAQ or How-to type. If you want to know what questions readers are looking for answers to, then using AnswerThePublic will greatly help you understand that problem and create content that solves it.
What is the special advantage of Keyword Tool.io?
The biggest advantage of Keyword Tool.io is that it provides auto-complete suggestions from platforms like YouTube, Amazon, Instagram, Bing, App Store in addition to Google. This means you can find out how people are searching in multiple places. It works very fast and without logging in. Although the free version does not show search volume or CPC, it is great for finding ideas. This is especially useful for those who create YouTube content.
Who is Moz Keyword Explorer for?
Moz Keyword Explorer is ideal for those who want to do in-depth SEO analysis. It not only provides keyword suggestions, but also provides search volume, difficulty, organic CTR, and priority scores for each keyword. This way, you can easily understand which keywords are possible and profitable to rank for. If you are a content strategist, blogger, or freelance SEO specialist, Moz’s data will strengthen your content planning.
How does Soovle work?
Soovle is a lightweight tool that shows auto-complete suggestions from different search engines (such as Google, Yahoo, Bing, Amazon, YouTube, etc.) at once. It doesn’t provide any data analysis or volume, but it is great for generating ideas quickly. Just enter a keyword and it will show you what people are searching for on each platform based on that term. Using Soovle at the beginning of content planning will give you ideas from different angles.
What can you do with the free version of SEMrush?
The free version of SEMrush Keyword Magic Tool allows you to perform about 10 searches per day. With it, you can see thousands of keyword ideas, question-based suggestions, search volume, trends, CPC, and difficulty data. Its “Questions” filter gives you great input for creating FAQ or How-to content. Although the paid version has more detailed features, the free version will go a long way for basic research.
How do I know which keywords are easy to rank for?
To understand which keywords are easy to rank for, you need to look at a few things—SEO Difficulty, Domain Authority, Content Quality of Existing Top Results, and Intent Match. You can use Moz Keyword Explorer or Ubersuggest as a tool. If the difficulty is low, and you can provide content that meets the reader's needs and is unique, then your ranking chances are much higher.
Which tool is most suitable for new bloggers?
Google Keyword Planner is the easiest and most reliable tool for new bloggers. It is Google's own and completely free, through which you can find out search volume, content ideas, and competition levels. Even those who do not use Google Ads can use it to get trends and keyword suggestions on specific topics. It is easy to learn and use for beginners, so it is a great help in starting blogging.
What can you do with the free version of Ubersuggest?
Can I get good traffic with free tools?
Yes, it is absolutely possible. If you use free keyword research tools correctly, you can easily get good quality traffic to your blog. Many successful bloggers initially optimize their content using tools like Ubersuggest, AnswerThePublic, or Google Keyword Planner. The main thing is that the keywords you choose should be less competitive and meet the needs of a specific audience. If you work with a plan, you can get good SEO results even without paid tools.
How does AnswerThePublic work?
AnswerThePublic basically uses Google's auto-suggestion data to show what kind of questions people are asking around a specific keyword. It shows in a visual format—who, how, why, when, etc. questions, which helps you create your content in the FAQ or How-to type. If you want to know what questions readers are looking for answers to, then using AnswerThePublic will greatly help you understand that problem and create content that solves it.
What is the special advantage of Keyword Tool.io?
The biggest advantage of Keyword Tool.io is that it provides auto-complete suggestions from platforms like YouTube, Amazon, Instagram, Bing, App Store in addition to Google. This means you can find out how people are searching in multiple places. It works very fast and without logging in. Although the free version does not show search volume or CPC, it is great for finding ideas. This is especially useful for those who create YouTube content.
Who is Moz Keyword Explorer for?
Moz Keyword Explorer is ideal for those who want to do in-depth SEO analysis. It not only provides keyword suggestions, but also provides search volume, difficulty, organic CTR, and priority scores for each keyword. This way, you can easily understand which keywords are possible and profitable to rank for. If you are a content strategist, blogger, or freelance SEO specialist, Moz’s data will strengthen your content planning.
How does Soovle work?
Soovle is a lightweight tool that shows auto-complete suggestions from different search engines (such as Google, Yahoo, Bing, Amazon, YouTube, etc.) at once. It doesn’t provide any data analysis or volume, but it is great for generating ideas quickly. Just enter a keyword and it will show you what people are searching for on each platform based on that term. Using Soovle at the beginning of content planning will give you ideas from different angles.
What can you do with the free version of SEMrush?
The free version of SEMrush Keyword Magic Tool allows you to perform about 10 searches per day. With it, you can see thousands of keyword ideas, question-based suggestions, search volume, trends, CPC, and difficulty data. Its “Questions” filter gives you great input for creating FAQ or How-to content. Although the paid version has more detailed features, the free version will go a long way for basic research.
How do I know which keywords are easy to rank for?
To understand which keywords are easy to rank for, you need to look at a few things—SEO Difficulty, Domain Authority, Content Quality of Existing Top Results, and Intent Match. You can use Moz Keyword Explorer or Ubersuggest as a tool. If the difficulty is low, and you can provide content that meets the reader's needs and is unique, then your ranking chances are much higher.
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